Drones Take To The Skies To Heckle Passing Motorists With Ads

Jake Barrow, currently group executive creative director of VML Melbourne and Sydney, is set to take on the role of chief creative officer at VML Czech Republic in Prague, an agency of 400 people. Lead image: Jake Barrow Having started as an art director at what was then George Patterson Y&R, Barrow went on to […]

Digi-Byte event brought 200 indie media agencies together to discuss influencers, programmatic, and AI with expert speakers. Lead image: Digi-Byte event The Independent Media Agencies of Australia (IMAA) announced the release of its much-anticipated Digital101 e-learning course – the final training module from its landmark IMAA academy. The Digital101 course, which is the largest and […]

Amazon will implement “limited advertisements” on its Prime Video streaming service From July 2nd this year. Currently, users of the $9.99 a month service are subjected to one ad before the start of an episode that promotes an Amazon Prime television series or film. The new ads, on the other hand, will automatically play during […]

It’s the moment you’ve all been waiting for! The B&T Women In Media Power List, Long List is here! This list represents the cream of the crop, the very best of a huge number of exemplary women working in advertising, marketing, and media in Australia and New Zealand. Over the next few months, our judges […]

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Independent South Australian marketing agency Slice has been appointed as the social media content and engagement agency for Australia’s most trusted tyre brand, Bridgestone, and its national network of Bridgestone Select Tyre & Auto stores. Lead image: L to R- Lizzie Annells and Vanessa Keys, Slice The appointment will see Slice undertake the social strategy […]

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]

DDB Melbourne Executive Creative Director, Psembi Kinstan, announced two new senior creative roles at the agency. Lead image: Giles Watson and James Cowie. After two years with DDB Melbourne, creative partner, Giles Watson has been appointed deputy executive creative director. In addition, creative partner James Cowie has been appointed creative partner – head of copy. […]

The MFA has released its latest update of The MFA Guide. Over 20 current and passionate media agency professionals, all experienced in the latest industry advancements and developments, have created the ultimate overview of today’s media agency industry. Lead Image: Some of the people involved in putting together the content for The MFA Guide. This updated […]

The National Breast Cancer Foundation has partnered with FutureBrand Australia to develop and deliver a brand strategy that supports the Foundation’s vision of zero deaths from breast cancer. Since its inception in 1994, the National Breast Cancer Foundation has invested over $200 million into more than 600 world-class research projects across Australia, and, in this […]

Retail media exceeds benchmarks on brand suitability, fraud, and engagement, potentially fueling higher-performing ads. DoubleVerify (DV) announced a preview of findings from its eighth annual global insights report, which analyses media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets. The proprietary research uncovered the opportunities of […]

DDB Sydney and McDonald’s Australia have launched the limited-edition Feisty McSpicy range, tapping into customers’ love for all things spice with the new “Things Just Got Feisty” campaign. In tasty news for spice lovers nationwide, Macca’s is set to unveil its spiciest-ever chicken burger this month, alongside the return of fan-favourite meals, Spicy Chicken McNuggets […]

It was all about Farmer Wants A Wife, as the series came to a dramatic ending with Farmer Joe shocking everyone by choosing Sarah over Keely. “From the moment I first saw you… you took my breath away,” Joe told Sarah. Many fans took to social media, devastated by Joe’s pick. Gutted. Thought Farmer Joe […]

The Advertising Council Australia (ACA) has published the findings from the second Create Space Census, a program to measure and improve diversity and inclusion across Australia’s advertising industry. The second census was conducted in November 2023, two years after the first. Almost 2,500 people responded to the anonymous survey, which used Kantar’s Inclusion Index to […]

This Wear Orange Wednesday, AAMI and Suncorp are showing support for SES volunteers with a dedicated WOW Day campaign in partnership with NSW and VICSES via OOH in both states. Mim Haysom, EGM brand & customer experience at Suncorp Group was in Albury, NSW yesterday for Channel Nine’s The Today Show celebrating the partnerships and […]

In June, 100 senior executives from the media, marketing, tech and creative sectors will spend a night in prison as part of UnLtd’s Adland Bail Out event. They aim to raise awareness and money to help break the cycle of youth incarceration. The ‘inmates’ will swap their usual home comforts for prison uniforms, solitary confinement, […]

Paper Moose playfully fuses the latest in large language models (LLMs) and robotics to drive a human-AI collaboration. The inaugural AI intern, Moosebot, is a 3D-printed monolith with a lucky mechanical arm and laidback Californian attitude. Powered by the latest LLMs and created entirely in-house using open-source tools, public APIs, a Raspberry Pi, and some […]

Honda Australia has adopted a hybrid in-house and external agency model, appointing Howatson+Company to handle media and creative across its automobile, motorcycles and power equipment businesses. The full-service indy will work in conjunction with Lution to create a new in-house agency that aims to “optimise efficiency and creativity. As part of the move, incumbents including […]

Gone are the days when Whiskey was a drink consumed by rich old men in stuffy, smoke-filled country clubs. 23rd Street Distillery is changing the narrative. Renowned for its award-winning spirits, the distillery has recently unveiled its first-ever Australian whiskey and whiskey & Cola RTD range, crafted for the discerning tastes of the modern aficionado. […]

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Lintzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

The Seven Network announced the appointment of Chris Salter as the Director of News in Seven Melbourne. Lead image: Gemma Williams. Salter, who has been 7NEWS Adelaide news director since June 2018, will succeed Shaun Menegola. “Chris has done an amazing job in Adelaide, where 7NEWS has been #1 for more than 13 years. I’m […]

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Cummins&partners ramps up its client strategy offerings and its Dungeons And Dragons staff team with latest recruit.

The adland sage has joined marketing platform Mutinex which, admittedly, sounds like a high-fibre breakfast cereal.

In what may be seen as another win for the indies but possibly shouldn't, Havas' Alyce Gillis joins Today The Brave.

Latest Clems campaign highlights the dangers of driving tired. Or, worse, listening to Guy Sebastian while on the road.

Did you know that Billie Eilish has won two Academy Awards? Which is two more than both Tom Cruise & Megan Fox.

Judging by the painfully slow speed of the Sydney Light Rail, advertisers certainly get excellent dwell time.

Judging by Farmer Wants A Wife's success, you'd reckon the National Party would be of way more interest to voters.

New appointments at media agency Matched. Unlike press photo outfits that are daringly contrary to the idea.

HWBK nabs sustainable furniture maker Koskela's PR. Also takes the opportunity to replace ageing boardroom table.

It's rare outdoor news from New Zealand today. And you think it's bloody freezing in Australia at the moment.

Giorgia Butler named Innocean's chief strategy officer. Thankfully cupcakes weren't served at the staff announcement.

The countdown's on for this year's SXSW in Sydney. Alas, B&T unsure what the actual count is at the present time.

Media Store's rose garden set to bloom thanks to new manure after agency snares the Melbourne Royal Show's media.

Toby Jenner has been named global president of GroupM clients & B&T was 9th on the phone to offer our congrats.